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Online/search engine marketing
Professional search engine marketing services – the most cost-effective way of promoting your business online .
What is search engine marketing?
Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.
Search engine optimisation
Search engine optimisation can also be called organic search engine marketing, as it is something inherent to how a web site is created. This relies upon optimising pages for specific terms to promote a company's products and services more effectively, and obtaining good links to those pages.
Paid placement/pay per click services
For competitive terms, it can be very difficult to get good search engine placements, so search engines and a number of other online organisations offer to promote your web site, via paying for high profile placements.
The most common example is Google Adwords, which displays an advert of your web site based upon key words on the first page of its search engine results. Apart from a small setup fee, you only pay for the number of times a visitor actually clicks on the advert and arrives at your site, hence 'Pay Per Click'. The price for terms varies depending upon their marketability and how much other people are willing to pay for them.
Paid placement programmes are similar in that they are based upon how much traffic is generated, but rely on a third party such as Overture or e-spotting to display your directory listing within the main Google results.
How to use search engine marketing effectively
'Research, research, research' is the mantra at the heart of effective search engine marketing and maximising return upon investment. Whether you are looking to embark upon a paid Adwords campaign or want to exploit your search engine positions to their fullest, you need to be aware of how people find your products.
The starting point is to identify the niches and categories your products and services occupy, identify your different types of consumers and create a list of keywords. The next stage is to research these keywords in order to identify the specific search terms that people are actually using to search for your products.

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Are you looking for a better return on investment from your website?

Is your website working hard enough for you?

We are a digital agency focusing upon maximizing the return on investment in your website.
We specialize in presenting your brand in a compelling way to your prospective clients and audiences and converting visitors to customers.
Providing you with a great web design and the ability for you to take control of your web content is only half of the story. We build web sites that focus upon the end user with user centred principles to ensure your website works for you and your audience.
All of our web designers, developers and online marketing specialists are in-house and understand what makes websites work.
Our new web design has been well received and I would be happy to recommend you as a web designer to anyone that required similar services to ourselves. The price was very low as well, which is always welcome...
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Che Webhouse
Address: No 2/142, Hope Park Kotagiri, The Nilgiris Tamilnadu. India 643 217
Registered office: No.5, Karthik Nagar, Visuwasapuram, Saravanampatti
Coimbatore - 641 035. Tamilnadu, India

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Phone: +91 99622 02869, +91 91590 51603
Skype: chegroups